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Privacy Policy

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SEMÉTRIE™ — PRIVACY POLICY

Last Updated : 23-07-2026

This Privacy Policy explains how Semétrie™ collects, uses, stores, shares, and protects personal data when you visit the website at Semétrie™, contact Semétrie™, submit an inquiry, or interact with Semétrie™ in connection with prospective or existing services.

Semétrie™ is the brand name and trading style of Neha Malik, a licensed freelance professional operating under a freelance permit issued by TECOM Group, Dubai Internet City, United Arab Emirates, under the jurisdiction of the Dubai Development Authority. References to “Semétrie™,” “we,” “us,” or “our” mean Neha Malik operating under the Semétrie™ brand, unless otherwise stated.

Semétrie™ handles personal data in accordance with applicable data protection law. As a UAE-licensed freelance professional, Semétrie™’s primary data protection framework is UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, together with any applicable implementing regulations and guidance.

Where Website users, clients, data subjects, or processing activities are connected to other jurisdictions, Semétrie™ handles personal data in accordance with applicable legal obligations to the extent they apply.

1. Scope of This Policy

This Privacy Policy applies to personal data collected through the Website, general business communications, inquiries, proposals, and related interactions with Semétrie™.

Where Semétrie™ performs client work involving business data, confidential data, personal data, regulated data, or cross-border data, that work may also be governed by a separate written agreement, statement of work, confidentiality agreement, data processing agreement, security terms, or other client-specific document.

If there is a conflict between this Privacy Policy and a signed client agreement, the signed client agreement will govern the relevant engagement to the extent of the conflict.

2. Who Controls Personal Data

For Website visits, general inquiries, business communications, and ordinary contact data, Semétrie normally acts as the data controller, meaning Semétrie determines why and how that data is handled.

For client engagements, Semétrie‘s role may vary depending on the nature of the project, the data supplied, the client’s instructions, and the applicable written agreement. Where required, the relevant roles, safeguards, processing instructions, transfer mechanisms, retention requirements, and security expectations will be set out in the applicable written agreement.

3. Personal Data We Collect

Semétrie™ may collect personal data that you provide directly, such as your name, email address, phone number, company or organization, role, location, inquiry details, meeting information, and any other information you choose to include in a message or form.

Semétrie™ may also collect limited technical and usage information when you visit the Website, such as device information, browser type, approximate location, pages viewed, referring pages, interaction data, cookies, and similar usage information.

In connection with prospective or actual client work, Semétrie™ may receive business contact details, proposal information, engagement communications, project materials, and other information provided under the applicable written agreement.

General Website forms are intended only for ordinary business contact information and inquiries. They are not intended for confidential datasets, regulated data, sensitive personal data, trade secrets, or other protected material. Such material should only be shared through secure channels approved by Semétrie™ after an appropriate written agreement is in place.

4. How We Collect Personal Data

Semétrie™ may collect personal data when you visit the Website, submit a form, send an email, request a meeting, communicate with Semétrie™, interact through professional channels, discuss a potential engagement, or provide information under a written agreement.

Semétrie™ may also receive limited information from clients, referrals, professional contacts, service providers, public business sources, or third-party platforms where lawful and relevant.

5. How We Use Personal Data

Semétrie™ uses personal data to respond to inquiries, communicate with prospective and existing clients, evaluate potential engagements, prepare proposals and agreements, provide agreed services, manage administration and billing, operate and improve the Website, maintain security, protect legal and intellectual property rights, comply with applicable obligations, and preserve appropriate business records.

Where client work involves data analysis, Semétrie™ may use information provided under the engagement to structure, transform, classify, model, interpret, visualize, or report on the data for the agreed purpose.

Semétrie™ does not use personal data for unrelated purposes without a lawful basis or appropriate authorization.

6. Legal Basis for Processing

Where a legal basis is required, Semétrie™ may process personal data on the basis of consent; to respond to your request or take steps before entering into a contract; to perform a contract; to comply with legal obligations; to establish, exercise, or defend legal rights; or on another lawful basis available under applicable law. 

Where applicable law recognises legitimate interests as a lawful basis, Semétrie™ may rely on those interests where they are not overridden by your rights and interests.

Where sensitive or regulated data is involved, Semétrie™ will process it only where lawful, necessary, appropriate to the engagement, and subject to suitable safeguards.

7. Client Project Data

Client project data is processed only for the purposes of the relevant engagement and in accordance with the applicable written agreement.

Semétrie™ may structure, clean, transform, classify, model, visualize, interpret, or otherwise analyze client-provided data to produce agreed outputs. These outputs may include analytical findings, pattern interpretations, model outputs, classifications, risk assessments, visualizations, reports, or advisory materials.

Client-provided raw data remains the property of the client or its applicable owner. Semétrie™ retains ownership of its methodology, analytical logic, frameworks, models, templates, know-how, and generalizable intellectual property, as described in the applicable Terms of Use or written agreement.

Semétrie™ does not sell client project data. Semétrie™ does not use identifiable client project data for unrelated purposes unless authorized by the client or otherwise permitted by law and contract.

8. Data Quality and Client Responsibility

Where personal data or business data is provided by a client, user, or third party, that party is responsible for ensuring it has the rights, authority, permissions, notices, consents, and legal bases required to provide the data to Semétrie™.

Semétrie™ is not responsible for unlawful, unauthorized, inaccurate, incomplete, misleading, or improperly supplied data provided by a client, user, or third party.

9. Cookies and Similar Technologies

The Website may use cookies, analytics tools, or similar technologies to support functionality, understand Website usage, maintain security, improve performance, and enhance the user experience.

Where required by applicable law, non-essential cookies or similar technologies will be used only with appropriate notice or consent.

You may manage cookies through your browser settings or any cookie preference tool provided on the Website. Disabling cookies may affect certain Website functionality.

10. Sharing Personal Data

Semétrie™ may share personal data with trusted service providers and professional advisers where necessary to operate the Website, manage communications, host systems, provide secure storage, schedule meetings, process administration, support analytics, maintain security, comply with legal obligations, or deliver agreed services.

Semétrie™ may also disclose personal data where required by law, regulation, court order, government authority, legal process, professional obligation, or to protect Semétrie™’s rights, clients, systems, intellectual property, safety, or legal position.

Semétrie™ does not sell personal data.

11. Third-Party Providers

The Website may link to or rely on third-party websites, platforms, tools, providers, or services. These third parties may process personal data under their own terms and privacy policies.

Semétrie™ is not responsible for the privacy practices, security, content, availability, actions, or omissions of third-party providers. You should review the applicable third-party terms and privacy policies before using those services.

12. International Transfers

Semétrie™ is based in the United Arab Emirates and may work with clients, service providers, systems, or advisers in other jurisdictions.

Personal data may be transferred to, stored in, or accessed from countries outside your location. Where required by applicable law, Semétrie™ will use appropriate safeguards for international transfers, which may include contractual protections, client instructions, transfer terms, or other lawful mechanisms.

13. Security

Semétrie™ is based in the United Arab Emirates and may work with clients, service providers, systems, or advisers in other jurisdictions.

Semétrie™ uses reasonable technical, organizational, and administrative measures designed to protect personal data from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

These measures may include access controls, secure storage, confidentiality obligations, secure file sharing practices, vendor controls, data minimization, and other safeguards appropriate to the nature of the information and engagement.

No electronic system, transmission, or storage method is completely secure. Semétrie™ cannot guarantee absolute security.

Personal data may be transferred to, stored in, or accessed from countries outside your location. Where required by applicable law, Semétrie™ will use appropriate safeguards for international transfers, which may include contractual protections, client instructions, transfer terms, or other lawful mechanisms.

14. Retention

Semétrie™ retains personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law, contract, accounting requirements, professional obligations, legitimate business needs, dispute resolution, or the establishment, exercise, or defence of legal rights.

When personal data is no longer required, Semétrie™ will delete, anonymize, archive, or securely retain it in accordance with applicable requirements and operational needs.

15. Your Rights

Depending on your location and applicable law, you may have rights in relation to your personal data. These may include the right to request access, correction, deletion, restriction, objection, portability, withdrawal of consent, or information about how your data is handled.

These rights are not absolute and may be subject to legal, contractual, security, confidentiality, professional, or operational limits.

To make a privacy request, contact Semétrie™ using the details below. Semétrie™ may need to verify your identity before responding.

16. Automated Decision-Making

The Website does not make automated decisions about visitors that produce legal or similarly significant effects.

In client engagements, Semétrie™ may use analytical models, classification logic, statistical methods, machine learning, or other analytical techniques to support interpretation. Unless expressly agreed otherwise, such outputs are decision-support tools and do not replace human judgment.

Clients remain responsible for any decision made using analytical outputs.

17. Children

The Website and Semétrie™ services are intended for professional and business audiences. They are not directed to children.

Semétrie™ does not knowingly collect children’s personal data through the Website. If Semétrie™ becomes aware that such data has been submitted, it may be deleted.

18. Marketing Communications

If you subscribe to Semétrie™ Intelligence, request updates, or otherwise consent to receive communications, Semétrie™ may send you relevant business, research, publication, service, or firm-related communications.

19. Changes to This Privacy Policy

Semétrie™ may update this Privacy Policy from time to time to reflect changes in law, practice, technology, services, or the Website.

The updated version will be posted on this page with a revised Last Updated date. Your continued use of the Website after an updated Privacy Policy is posted means you acknowledge the updated Policy.

20. Contact

For privacy questions, legal notices, or requests relating to personal data, please contact:

Neha Malik
Semétrie™ — Data Analytics
Licensed by TECOM Group, Dubai Internet City
Under the jurisdiction of the Dubai Development Authority, United Arab Emirates
legal@semetrie.com